This week Redemption Rock Brewing Co. accomplished something no other company in Worcester has done - it became a Certified Benefit Corporation.
In achieving the certification, it became the first business in Worcester to do so and only the third brewery in New England to meet the standards.
“When we first learned about B Corps years ago, it was very much a sense of, this makes perfect sense for us,” CEO and co-found of Redemption Rock Dani Babineau said. “This is the way we want to run our company.”
Certified Benefit Corporations or B Corps are businesses that meet the standards of verified social and environmental performance, public transparency and legal accountability. B Corps not only value profits but purpose.
The idea behind B Corps is problems cannot be solved by government and nonprofits alone. B Corps work toward addressing inequality, poverty, environmental issues and the creation of more high-quality jobs with dignity and purpose.
To receive certification, businesses are scored in five areas: governance, workers, customers, community and the environment. A perfect score is 200. A business needs to receive at least 80 points to become a Certified B Corp. The median score for businesses is 50. Redemption Rock scored 96.8.
“Going forward, it gives a whole list of things to do,” Babineau said. “We got 96 points of out of 200 so there are 104 more points we can try to get and ways we can become even better.”
Businesses must be operational for at least a year before applying to become a B Corp. Still, Redemption Rock navigated through its first year trying to abide by the B Corp guidelines.
“It made it a little bit easier doing it from the beginning,” Babineau said. “But, also with a new young company in a crowded craft brew industry that is becoming more and more competitive, for us, we thought it was a point of differentiation.”
Previously, The Alchemist Brewery in Vermont and Allagash Brewing Company in Maine were the only B Corp breweries in New England.
In applying for certification, Redemption Rock had to disclose to items: its high use of water and alcohol.
The B Corp application says serving alcohol offers a possible negative consequence to stakeholders. In its last fiscal year, alcohol sales accounted for 84% of the Redemption Rock’s revenue, according to the disclosure.
In its disclosure form, Redemption Rock stated all of its staff members are certified in safe alcohol service. The variety of taproom beers are low to moderate alcohol-by-volume. Staff members are empowered to refuse service to patrons having too much to drink.
As for excessive water use, Redemption Rock captures the water used for its Heat Exchanger and reuses it, saving between 310 to 465 gallons of water in each batch.
“I think there’s a lot of businesses in Worcester that could go through the process and that have the value systems and structure in order to be in B Corp,” Babineau said.
Originally, the brewery expected to hold a large celebration similar to a science fair to explain what goes into certification.
Redemption Rock Brewing Co. became only the first company in Worcester to become a Certified Benefit Corporation.
COVID-19 prevents that, but the B Corp logo will start appearing on Redemption Rock cans and merchandise.
For now, it’s a way to promote its accomplishment while also bringing awareness to others.
“For a young, small company to be able to do it, I think that shows this isn’t unattainable,” Babineau said. “It’s not super expensive. There’s a lot of things you could do that is just about how you create a structure or how you create a policy of what your values are.”
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October 22, 2020 at 01:40AM
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