Company culture involves more feelings than tangibles. It is more about what it feels like when you are working with your colleagues and the approach you take, than the (actual) work you do. It is this intangible element of work, which can be the most difficult to achieve.
Company culture can be destroyed easily, whether by unclear priorities, not hiring well or unintentional remarks. Culture can make or break a company. If you don’t foster an environment in which people want to work, great professionals will not want to work for the company. You have to be intentional in creating a culture that attracts, retains and grows professionals. Here are three things you can do to foster a great culture at work:
1. Demonstrate the company culture. Don’t just say it.
To foster a great company culture, you have to identify and write down the principles that make up the culture. It can be a sentence, a couple of sentences or a brief paragraph. The written manifestation of the culture you want to foster is critical to helping people understand the culture.
But be careful not to keep on repeating the language as if it is a script. You may notice that you hear managers repeat the same language again and again. Culture is not a script or a tag line. Don’t just say what your culture is. Culture must be practiced. Saying what your culture is does not remove your responsibility to foster it.
2. Make the company culture your own.
Read the written language that identifies your company’s culture, and then reflect on it. What do the values mean to you? How do you demonstrate the values? How you demonstrate one value may be different than how it manifests in others. Allow yourself to interpret the company culture in your own way to lead with authenticity.
3. Ask people what the company culture means to them.
Show that you are interested in how other people view the company culture. What aspects resonate with them? What aspects are they unsure about? Inquire with your colleagues about what the company culture means to them, and allow your peers and direct reports to lead authentically.
Every person embodies company culture differently. As long as it aligns with the basic principles, allow people to embrace how they see the company culture. Allow your culture, and along with it your company and colleagues, to thrive.
Saying what the workplace culture is or should be is not implementing a culture. Practice the culture, make it your own and ask how your colleagues interpret your organization’s values. Exude your company’s principles.
What steps do you take to foster great organizational culture? Share with me your stories and thoughts via Twitter or LinkedIn.
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July 06, 2021 at 07:20PM
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3 Ways Successful Leaders Create And Implement Company Culture - Forbes
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