Lush went off the grid on November 26, deactivating its accounts on Facebook, Instagram, Snapchat and TikTok and stepping away from one of the most prominent arteries connecting brands and consumers. Coming off Facebook and Instagram is expected to result in an estimated £10 million ($13.3 million) hit to sales.
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December 06, 2021 at 07:09PM
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Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush - Adweek
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