Katherine Rosman,
The New York Times Company
June 24, 2020
Greg Glassman, the embattled owner of CrossFit who was the subject of a recent article in The New York Times detailing routine sexual harassment of female employees, intends to sell the fitness brand to Eric Roza, according to a message sent to affiliate gym owners by the company’s chief executive, Dave Castro.
Roza is the former senior vice president and general manager of Oracle Data Cloud and is an owner of a CrossFit gym in Boulder, Colorado.
He was previously the chief executive of Datalogix, a data company that was acquired by Oracle in 2015, and is also chairman of TrueCoach, a software company for personal trainers.
Roza began training in the CrossFit method in 2008, after he was sidelined by a running injury and discovered he has high cholesterol.
Castro introduced Roza in his message to gym owners as “one of us” and someone who “also knows how to build great, inclusive workplaces.”
Castro took over as chief executive this month after Glassman was excoriated for tweets and comments made in early June on a Zoom call about the death of George Floyd. Glassman stepped down at that point but remained the sole owner.
Several parties had been interested in purchasing the fitness company in turmoil, including Glassman’s ex-wife, Lauren Jenai, who founded CrossFit with him.
Jenai received $20 million from Glassman as part of their divorce settlement, in exchange for her ownership of the company. “I was approached by an investment company who wants to back me in buying CrossFit,” Jenai said last week. “In people’s minds, including mine, it would be a very elegant solution. I don’t want to see this thing go down the drain.”
But CrossFit representatives had accused Jenai — and those who spoke about the company’s toxic culture — of attempting to lessen the value of the brand.
The spokeswoman said she believed Jenai was working in cahoots with Andy Stumpf, a former Navy SEAL who previously oversaw CrossFit Inc.’s partnership with Reebok. He also served as Glassman’s pilot.
Both Jenai and Stumpf denied this. “I want nothing to do with CrossFit for the rest of my life,” Stumpf said, “and no amount of money and no position offered to me would change my position.”
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